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6 Tips For Positive QR Code Marketing Experience |
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 During the holiday shopping season, you could find QR codes being displayed at many retail stores. Some were using them for social media, while others were reaching out to consumers with discounts and specials. There were also QR codes that were confusing due to user inexperience with using a reader or the business was inexperienced with the proper use.
What can a QR Code accomplish?
A QR Code can be used to direct consumers towards a specific action from their mobile devise. Once the QR code is read you are directed to one of the following
* Mobile website or landing page (URL)
* Dial a Phone Number
* Email Sent Out
* Text Message Sent Out
* View Location
* View Business Card or VCard
Yea, many consumers have yet to understand the use of the codes and some don't went to hassle with adding another app to their phone. The fact is that QR codes are here to stay and understanding how to use them for marketing is vital.
The following are 5 tips that will enable you prepare for a positive QR Code marketing strategy.
- Create a QR Code strategy by understanding your target consumer and having clear objectives. Many of your targeted audience are still confused on how and why to use a QR Code so you may want to include brief instructions along with your call to action. Provide useful and/or valuable incentives as a result of scanning the code.
- Prepare a readable code for the scanners. Many URL's are long and when the code is created it becomes dense and hard for the QR scanner to read. You can eliminate this by using a link shorter to create cleaner code. If you search the web for QR Code Generators you'll find many available. I've found that the free service of myQR.co works great and they also offer tracking.
- Optimize the codes size. The sizes can vary from a minimum of 1" x 1" up to billboard size.
- Test your QR Codes! Try your code with several different scanners to ensure works properly before delivering it to the public.
- If you are directing the consumer to a URL, be prepared to serve them with a mobile friendly or optimized web page. There is nothing more disappointing than going to a website that is confusing and unreadable on their mobile screen.
- Track your code. Many of the online QR Code generators offers free tracking. Find one that you are comfortable with and use it to track your QR placements. You can track locations in your store, multiple stores, and print media placements.
Many businesses are customizing their QR's with their brand. This is a great way to help stand out above all other codes and promote your brand.
Through using these tips your QR Code marketing campaign and target audience will enjoy a positive experience.
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