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Promoting Charities On Your Facebook Timeline With QR Codes |
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 With the recent release of Facebook's new look, Timeline, I've been excited to see if they will deliver this same fresh and promotable look to Fan pages. While contemplating the marketing possibilities for this, I came upon an idea to use the top "cover" area on the personal page to promote your favorite charity by providing an image that includes a scan-able QR code.
Individuals have an opportunity to develop their own look and QR Code for their favorite charity's mobile donation page. Nonprofits could also take advantage of this opportunity by creating and providing an image with QR Code, that supporters could download and add to their Facebook Timeline cover.
During the early morning hours I quickly developed a cover image for the nonprofit that I founded during 2011. Hopefully I'll get some help from the graphic artist we have, but this gives you the idea of how to use your Timeline cover to promote your favorite charity.
A couple of tips for individuals and nonprofits, is to make sure that the QR Code is readable and that the charity has a mobile optimized or mobile device friendly donation page.
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